Monday, November 7, 2011

When Red and White becomes Pink

Hopefully at this juncture, you must have heard or been invited to our Charity Event on Saturday, November 12th from 2 - 4 pm. But if you are in the dark, please let me enlighten you.

The voters and town counsel of Addison, very wisely approved an amendment to the town charter that permits Mercy and other businesses to sell wine on a retail, off premise consumption basis. Now, our task is to promote this new benefit to our guests.

Mercy has a long standing tradition of doing charitable events. We like being a good neighbor to those that need it and while we still have to operate for a profit, we still are capable of doing mutually beneficial things for ourselves and the community. So that will take you to the theory behind the event on Saturday, November 12th.

With a $20 cash donation at the door, (the proceeds will be donated in its entirety to the Dallas Chapter of Susan G. Komen for the Cure), Mercy will lay out a cornucopia of over 100 wines for tasting as a prelude to a purchase.

Too often we are told by our customers that they have difficulty selecting wines and need guidance. This confusion would be compounded when visiting a traditional wine store, with racks and cases of bottles before them, and corks securing the necks of all of those bottles.

Imagine the opportunity now. You can taste a wine that you would be interested in purchasing for your home, or one that you may wish to give as a gift and be satisfying knowing that you are purchasing a wine that you would enjoy without any of the guesswork. During this special offering to our guests, every wine will be offered for retail purchase at a 50% discount from our normal wine book pricing.

Stock up your own personal cellars or wine racks, cross off a few names from your holiday gift list, give a great kiss up gift to your boss.....(my personal favorite.... for Glen !).

Mark your calendar, make a notation on your smart phone, this coming Saturday from 2 - 4 pm. Be there !

Mike Castagne
Operations Manager