Sunday, November 20, 2011

A lot to be thankful for

As we approach the busiest time of the year for us it is also appropriate to take a few minutes to thank our families, friends, and guests for their support throughout the year.

We have had a great year here at Mercy, with the Wine Bar of the Year award by NightClub and Bar magazine and Top 50 Wine Lists by Open Table, with local awards by D Magazine and The Addison Corridor Magazine. It is through your continued support that has allowed for this success.

In many ways it has been a difficult year for many companies and families as the economy has not recovered as quickly as most would like. There is a great deal of uncertainty right now. Mercy has become a place to escape and reconnect with friends and share a mutual experience together. We will continue to work hard to earn your patronage and loyalty as we approach our 9th anniversary in February.

We have some great new ideas we intend to launch next year and it will be an exciting year for new wines. Thank you for allowing us to serve and share wine experiences with you. We have a lot to be thankful for.

Happy Thanksgiving!
Glen Agritelley

Monday, November 7, 2011

When Red and White becomes Pink

Hopefully at this juncture, you must have heard or been invited to our Charity Event on Saturday, November 12th from 2 - 4 pm. But if you are in the dark, please let me enlighten you.

The voters and town counsel of Addison, very wisely approved an amendment to the town charter that permits Mercy and other businesses to sell wine on a retail, off premise consumption basis. Now, our task is to promote this new benefit to our guests.

Mercy has a long standing tradition of doing charitable events. We like being a good neighbor to those that need it and while we still have to operate for a profit, we still are capable of doing mutually beneficial things for ourselves and the community. So that will take you to the theory behind the event on Saturday, November 12th.

With a $20 cash donation at the door, (the proceeds will be donated in its entirety to the Dallas Chapter of Susan G. Komen for the Cure), Mercy will lay out a cornucopia of over 100 wines for tasting as a prelude to a purchase.

Too often we are told by our customers that they have difficulty selecting wines and need guidance. This confusion would be compounded when visiting a traditional wine store, with racks and cases of bottles before them, and corks securing the necks of all of those bottles.

Imagine the opportunity now. You can taste a wine that you would be interested in purchasing for your home, or one that you may wish to give as a gift and be satisfying knowing that you are purchasing a wine that you would enjoy without any of the guesswork. During this special offering to our guests, every wine will be offered for retail purchase at a 50% discount from our normal wine book pricing.

Stock up your own personal cellars or wine racks, cross off a few names from your holiday gift list, give a great kiss up gift to your boss.....(my personal favorite.... for Glen !).

Mark your calendar, make a notation on your smart phone, this coming Saturday from 2 - 4 pm. Be there !

Mike Castagne
Operations Manager

Tuesday, November 1, 2011

A bit of sipping and shopping

On Saturday, November 12th, Mercy will open our doors at 2:00 pm for a bit of sipping and shopping; a completely new type of wine tasting and wine shopping event. Mercy will host a special retail wine event as we offer a selection of over 100 wines. We always believe in sharing an experience; we now have a perfect way to share an experience with you and allow you to take it home and share it with others as well.

We are often told by our guests “I don’t know much about wine and I don’t know what to order.” So our servers become a guide to the wine offerings at Mercy. The best way to learn is to experience. Now imagine this experience multiplied....many times over. At this special event, we will have 100 plus bottles of wine open, from over 14 different countries.

From 2 pm until 4 pm on Saturday, Nov 12th, our servers and wine suppliers will serve as your guides for your wine bottle(s)purchase. Did I mention that we will give you a 50% discount from our published wine book pricing during this event ? This is a perfect opportunity to start you holiday shopping early or to stock your personal wine cellars and to utilize our servers and suppliers as your personnel shopping assistants.

We mentioned at the start, this event will be "shopping for a purpose" and that purpose is the Dallas Chapter Affiliate of Susan G. Komen for the Cure. For a $20 cash donation at the door (all of which will be donated), you will have the opportunity to taste 20 different wines.

How many bottles are you entitled to purchase ? You are permitted, through this special limited tasting, to purchase as many bottles as you would like. We are really excited to present this event to you and at the same time doing something worthwhile for our community.

Vincent Havard
Operating Partner